Immerse your visitors in personalized and localized sound with a Focusonics® Directional Speaker

Focusonics® directional speakers can be used for innovative displays and product promotions in exhibits, showrooms and trade shows.

Trade shows, exhibits and showrooms tend to be busy, frantic events with each section fighting for the attention of potential customers. This can lead to a significant amount of background noise and sounds competing with another, making it difficult for sellers to market and show off their product to visitors. Incorporating directional speakers for exhibits, for instance, allows you to focus a beam of sound at your visitors eliminating the requirement for an area of isolation courtesy of innovative directional audio technology.

The Focusonics® range of Directional Speakers

Focusonics® Model A

  • Best suited to larger distance operations (3-15 metres).
  • Maintains directivity over larger distances.
  • Perfect for larger displays and or larger exhibit halls in museums and galleries.

Focusonics® Model B

  • Most appropriate for operating distances ranging from 1-5 metres.
  • Perfect for conversation-level volume of sound
  • Perfect for a directional ceiling speaker to deliver sound to the person directly below.

Sound can be localized to specific products or areas, so multiple Focusonics® speakers can present different products in the same room.

A Focusonics® speaker can be directed to a specific product to make it appear to “talk.” The reflected sound beam creates an illusion that the sound is originating from the product itself rather than the speaker. Focusonics® speakers can also be used to add voice to holograms and transparent screens for exclusive product presentations.

There is such wide scope for opportunity and success through embracing directional speakers at such events. Using these speakers will only help ensure your trade show or an exhibit stand out from competitors with the specialized targeted audio technology.

To see more on how our speakers can help transform your presence at an exhibition or trade show, read our guide here

What are Directional Speakers?

Focusonics® directional speakers work in a completely different way to conventional loudspeakers. Our range of speakers generate directional audio in a fixed and accurate shape, delivering the sound with precision to a targeted location. Not only is the audio delivered with clarity, crucially it does not increase the ambient noise within the nearby surroundings.