Directional speakers by Focusonics™ speakers can be used for innovative displays and product promotions in showrooms, exhibitions and trade shows.
Trade shows, exhibitions and showrooms tend to be busy, frantic events with each section fighting for the attention of potential customers. This can lead to a significant amount of background noise and sounds competing with another, making it difficult for sellers to market and show off their product to visitors. Using directional audio technology allows you to focus a beam of sound at your visitors eliminating the requirement for an area of isolation.
Sound can be localized to specific products or areas, so multiple Focusonics™ speakers can present different products in the same room.
A Focusonics™ speaker can be directed to a specific product to make it appear to “talk.” The reflected sound beam creates an illusion that the sound is originating from the product itself rather than the speaker. Focusonics™ speakers can also be used to add voice to holograms and transparent screens for exclusive product presentations.
There is such wide scope for opportunity and success through embracing directional speakers at such events. Using these speakers will only help ensure your trade show or exhibition stands out from competitors with the specialized targeted audio technology. Check out our state of the art directional speaker for more information, Focusonics™ Model A & Focusonics™ Model B.