Retail Applications for Directional Speaker - Focusonics™

Directional Speakers for Retail

Immerse your shoppers with personalized and localized sound using a Focusonics™ Directional Speaker

Advertising is all about cutting through the background noise to stand out from the crowd. The Focusonics™ range of Directional Speakers help retail outlets to deliver localized sound to shoppers.

The Focusonics™ speaker can be mounted above the shelf of a specific product to transmit relevant information for customers who come close to the shelf – avoiding any unnecessary spillover of irrelevant sound to other areas of the store and disturbing shoppers.

Utilizing directional audio technology for displays in retail has proven to be a more fruitful marketing technique in contrast to advertising messages via the main shop speaker. This is due to the enhanced personalisation of messaging directed to nearby customers, resulting in increased genuine attention to the marketed product.

The Focusonics™ range of Directional Speakers

Focusonics™ Model A

  • Best suited to larger distance operations (3-15 metres).
  • Maintains directivity over larger distances.
  • Perfect for larger displays and or larger exhibit halls in museums and galleries.

Focusonics™ Model B

  • Most appropriate for operating distances ranging from 1-5 metres.
  • Perfect for conversation-level volume of sound
  • Perfect for a directional ceiling speaker to deliver sound to the person directly below.

When the Focusonics™ Directional Speaker is directed towards a display or product, the sound will seem to originate from the product – ideal for exclusive product promotions. Additionally, Focusonics™ speakers can be mounted at self-checkout machines, so that information spoken by the machines is only heard by relevant customers.

Directional speakers can also be harnessed to attract more visitors to enter the shop if the speaker is positioned outwards facing at the entrance of the store. People passing by in the targeted radius of the speaker will hear an attention-grabbing message. This is useful for stores as they will not have to solely rely on the physical appearance of the shop to attract new potential customers, but directional audio technology will also help allure passers-by.

The speakers can also be combined with computer vision for personalized advertising. See our custom solutions for more information.

Our speakers have a simple installation process, leaving an attractive and slick look. The new capabilities of targeted marketing of your choice through directed sound offer a large potential return on investment.

What are Directional Speakers?

Focusonics™ directional speakers work in a completely different way to conventional loudspeakers. Our range of speakers generate directional audio in a fixed and accurate shape, delivering the sound with precision to a targeted location. Not only is the audio delivered with clarity, crucially it does not increase the ambient noise within the nearby surroundings.

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