Digital Signage Applications for Directional Speakers - Focusonics™

Digital Signage

Focusonics™ directional speakers produce sound in a narrow, controlled beam, localized to a targeted area and crucially do not add to any ambient noise increase in the nearby surroundings.

Digital signage is very often a captivating form of advertisement that is hard to miss. The digital-out-of-home (DOOH) market has accelerated in growth massively over recent times, with an ever-increasing number of screens and customer touch displays being used in stores across the globe. According to PQ Media, DOOH accounted for 28.3% of all out-of-home (OOH) ads in 2019, with this figure expected to rise to 38.3% by 2023.

Speakers can be installed next to digital signage to attract attention and localize music or other sound for the display. The location of the advertisement display, and as a consequence, the distance available for targeting potential buyers is an important factor for which Focusonics™ speaker will best-suit the signage. 

Focusonics™ Model A speaker is best utilized over 3-15 metres and is generally a more powerful speaker. On the other hand, Focusonics™ Model B speaker is ideal for short range application of 1-5 metres. Therefore, it is important to consider which Focusonics™ Model speaker will help your digital signage display reach maximum engagement with potential customers. Both Focusonics™ Model A and Model B speakers are designed primarily for indoor use. If you are planning to use it for an outdoor application, please contact us to discuss possible options.